With the growth of digital technology, there is now often convergence between corporate video and other forms of media communications, such as broadcast television and TV advertising. Also, a corporate video may be produced using the same production techniques and style as a broadcast television program.
Corporate film is a way of engaging audiences who are used to viewing popular media. Corporate films might even be themed on a well-known television series.
The time and scale of a corporate video production can vary greatly. Some videos may use only minimal crew and basic equipment, whilst some large scale corporate videos may have similar (or often higher) budgets and level of production than a broadcast television programme or TV commercial.
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Stages of Corporate Film Production:
Pre-production: Planning includes script writing and storyboarding. The budget will also be agreed at this stage between the production company and client.
Production: It includes location filming with a camera crew and director. This may also include other elements, such as actors and presenters.
Post-production: It includes video editing of the footage, voice over, background music, graphics and animation sequences.
Types and usage of Cororate films
Staff training / instruction and safety videos
Investor relations / financial results
Company promotional / brand videos
New product or service online presentations
Video role play (often with actors)
Client and customer testimonial videos
Promo video (A summary of an event or activity is shown)
Corporate event filming (for example, a new product launch or conference)
Live and on-demand webcasting
Technology and product demonstration videos